Founded in 2012, Basmeh and Zeitooneh’s mission is to support Syrian refugees. The organization provides medical assistance, vocational training, education and small grants to set up businesses. Due to the massive influx of refugees into Lebanon and the worsening humanitarian crisis in the region whereby over 13 million Syrians have been displaced since 2011, Basmeh and Zeitooneh required support to scale up their operations.
A.T. Kearney’s pro-bono consulting team worked alongside the co-founder and CEO of Basmeh and Zeitooneh, Fadi Hallisso and his 10-member core management team on-ground in Lebanon to set up a new organization structure, strengthen key areas such as partnerships, and support services essential to larger organizations.
Robert Willen, Managing Partner A.T. Kearney Middle East commented: “While our work is still a tiny speck in the scale of the refugee crisis, we’re immensely proud to use our consulting skills in strategy, operations and transformation to partner with Basmeh and Zeitooneh and make a positive difference for Syrian refugees in the region.”
The consultancy has designed new processes for the management of the recruiting, donor relationships, financial monitoring and reporting as well as the actual running of refugee centers and programs.
Two words defined our project approach – collaborative and pragmatic. We worked closely with the CEO and his core team with regular workshops and brain-storming sessions to co-create recommendations and ensure buy-in
Subash Chordia, project leader, A.T. Kearney Middle East Social Impact team and manager of Basmeh and Zeitooneh project said: “Two words defined our project approach – collaborative and pragmatic. We worked closely with the CEO and his core team with regular workshops and brain-storming sessions to co-create recommendations and ensure buy-in. In addition, focus was on developing simple pragmatic solutions that a junior program officer in Tripoli and Beirut can equally use.”
A.T. Kearney’s expertise in Organization & Transformation projects, made it the perfect partner for this program. By improving the structure and governance of the organization, Basmeh and Zeitooneh will be able to achieve their ambitious targets and an even stronger social impact, serving the refugees more effectively.
“A.T. Kearney helped us to structure our efforts better, which is exactly what we needed when facing the significant challenge of the plight of the Syrian refugees. We’re a young organization with unexperienced employees – but we need critical systems in place to channel the effort and make more impact in the society. By proactively addressing internal gaps, we are able to establish significantly stronger credibility with external donors meaning greater support for the refugees,” concluded Fadi Hallisso, co-founder and CEO, Basmeh and Zeitooneh.